Before that he was the VP of Marketing and Communications for PodShow, a pioneering podcasting startup, He specializes in growth, focusing on innovations in mobile, social and media. Follow him Burcell is the VP of Growth & Product Marketing for Vevo. He is also an experience audio producer, and helped launched numerous radio programs including NPR’s Weekend Edition Sunday. Bowers joined Slate after a long career at NPR, during which he served as a White House and presidential campaign correspondent, Moscow Bureau Chief, and London Bureau Chief, and covered the wars in Chechnya and the former Yugoslavia. He is a veteran of AT&T Bell Laboratories and in 1994 created the first online city guide for New York City ( Follow him on Twitter SPECIAL GUESTSĪndy Bowers is the chief content officer of Panoply, The Slate Group’s podcast network, and the creator and executive producer of Slate Podcasts. He is the author of “The Wikipedia Revolution” (Hyperion 2009, Aurum UK 2009) and is a noted expert on online collaboration and journalism. You can follow him on Twitter Lih is a new media journalist and associate professor of journalism at the American University School of Communication. He lives in San Francisco with his wife Renee and son Julian. He is a longtime freelance writer and editor, who has contributed to magazines such as Entertainment Weekly, Wired and Conde Nast Traveler, and websites such as CNET and the Yale Global Forum. Mark Glaser is executive editor of MediaShift and Idea Lab. Subscribe to the Mediatwits audio version via iTunes. Thanks to SoundCloud for providing audio support. Listen to the Mediatwits and follow us on SoundCloud! PBS MediaShift’s Mark Glaser will host and Jefferson Yen will be producing.ĭon’t have a lot of time to spare but still want to listen to the Mediatwits? Then check out our new Digital Media Brief below! On this week’s podcast we’ll dive into the new growth of podcasts with Andy Bowers, executive producer of Slate’s Podcasts Jenna Weiss-Berman, director of audio at Buzzfeed Aaron Burcell, former VP of marketing at PodShow/Mevio and current VP of growth and product marketing at Vevo and Andrew Lih at American University. Slate’s Panoply network not only includes podcasts from other publishers, but it takes a cut in revenues by offering production, distribution and sales support. But the success of Radiotopia’s Kickstarter campaigns suggests that podcasts don’t have to rely on advertisers. Those advertisers are paying top dollar to reach listeners. This new sense of maturity has gotten the attention of advertisers who are hoping to reach the 27 million Americans that listen to podcasts regularly. Podcast networks such as The Nerdist, Maximum Fun, Panoply and Earwolf have made it easier for listeners to find new shows. While podcasting has been around for more than a decade, it’s already had a first boom, bust and now boom again. Media companies such as the New York Times and Buzzfeed have their own podcasts, too. And it’s no longer just about public radio.
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